Volumes of Mortgage Choice’s white-label loans see significant increase
Key role of broker and white-label partner collaboration in driving growth
Mortgage Choice, the leading mortgage broker, is witnessing a significant rise in demand for its white-label mortgage products. This increase is attributed to a strategic approach that emphasizes collaboration between brokers and white-label partners.
The company currently offers four white-label products on its panel: Mortgage Choice Freedom, Mortgage Choice SmartSelect, Mortgage Choice Ignite, and Mortgage Choice Amplify. These products are powered by Athena Home Loans, Advantedge, Pepper Money, and Bluestone, respectively.
Increasing Trend in White-Label Demand
According to Anthony Waldron, CEO of Mortgage Choice, the demand for white-label has been on the rise, with FY24 settlement data showing a four-fold year-on-year growth.
So, what strategies has Mortgage Choice adopted with its white-label partners to create products that appeal to both brokers and borrowers?
Adapting to Market Changes
Waldron attributes the company’s success to proactive collaboration with white-label partners aimed at understanding the needs of brokers and clients in the current market. Mortgage Choice has been working closely with Pepper Money to make several changes to the Mortgage Choice Ignite product in response to market conditions.
Significant Shift in White-Label Product Offering
Deslie Taylor, a broker at Mortgage Choice, has observed the evolution of the company’s white-label offering over the years. According to Taylor, the company’s white-label lenders can accommodate almost any scenario in the current market.
Flexible Product Options
Another advantage of having white-label products on the panel is their flexibility and innovative approach. Waldron stated that the white-label product suite of Mortgage Choice is designed to cater to a wide spectrum of customers.
Creating Enduring Customer Relationships with a Trusted Brand
Given that Mortgage Choice operates under a strong broker brand, brokers can leverage the aggregator’s white-label offerings to enhance their customer relationships.
Enhancing Products through Broker Engagement
White-label partnerships allow aggregators and their brokers to work closely with the lender. The involvement of brokers in product design and ongoing improvement ensures an outstanding white-label experience for both brokers and their customers.
Creating a Seamless Customer Experience
The support from white-label BDMs plays a crucial role in assisting brokers. Mortgage Choice has created a team of dedicated White Label Solutions BDMs to provide seamless support to the brokers.
Empowering Brokers and Improving Customer Outcomes through Transparency
Greater insights into a customer’s loan enable brokers to provide better service to the customer. Mortgage Choice’s white-label products offer increased visibility to brokers into their customers’ loan information post-settlement, facilitating more meaningful conversations and improved service.
In conclusion, the surge in Mortgage Choice’s white-label loan volumes can be attributed to strategic collaboration with brokers and white-label partners, flexibility in product offerings, and the creation of a seamless customer experience through transparency and support.
Volumes of Mortgage Choice’s white-label loans see significant increase
Volumes of Mortgage Choice’s white-label loans see significant increase
Key role of broker and white-label partner collaboration in driving growth
Mortgage Choice, the leading mortgage broker, is witnessing a significant rise in demand for its white-label mortgage products. This increase is attributed to a strategic approach that emphasizes collaboration between brokers and white-label partners.
The company currently offers four white-label products on its panel: Mortgage Choice Freedom, Mortgage Choice SmartSelect, Mortgage Choice Ignite, and Mortgage Choice Amplify. These products are powered by Athena Home Loans, Advantedge, Pepper Money, and Bluestone, respectively.
Increasing Trend in White-Label Demand
According to Anthony Waldron, CEO of Mortgage Choice, the demand for white-label has been on the rise, with FY24 settlement data showing a four-fold year-on-year growth.
So, what strategies has Mortgage Choice adopted with its white-label partners to create products that appeal to both brokers and borrowers?
Adapting to Market Changes
Waldron attributes the company’s success to proactive collaboration with white-label partners aimed at understanding the needs of brokers and clients in the current market. Mortgage Choice has been working closely with Pepper Money to make several changes to the Mortgage Choice Ignite product in response to market conditions.
Significant Shift in White-Label Product Offering
Deslie Taylor, a broker at Mortgage Choice, has observed the evolution of the company’s white-label offering over the years. According to Taylor, the company’s white-label lenders can accommodate almost any scenario in the current market.
Flexible Product Options
Another advantage of having white-label products on the panel is their flexibility and innovative approach. Waldron stated that the white-label product suite of Mortgage Choice is designed to cater to a wide spectrum of customers.
Creating Enduring Customer Relationships with a Trusted Brand
Given that Mortgage Choice operates under a strong broker brand, brokers can leverage the aggregator’s white-label offerings to enhance their customer relationships.
Enhancing Products through Broker Engagement
White-label partnerships allow aggregators and their brokers to work closely with the lender. The involvement of brokers in product design and ongoing improvement ensures an outstanding white-label experience for both brokers and their customers.
Creating a Seamless Customer Experience
The support from white-label BDMs plays a crucial role in assisting brokers. Mortgage Choice has created a team of dedicated White Label Solutions BDMs to provide seamless support to the brokers.
Empowering Brokers and Improving Customer Outcomes through Transparency
Greater insights into a customer’s loan enable brokers to provide better service to the customer. Mortgage Choice’s white-label products offer increased visibility to brokers into their customers’ loan information post-settlement, facilitating more meaningful conversations and improved service.
In conclusion, the surge in Mortgage Choice’s white-label loan volumes can be attributed to strategic collaboration with brokers and white-label partners, flexibility in product offerings, and the creation of a seamless customer experience through transparency and support.
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