Australian introduces new app designed for brokers
Technology
By Ryan Johnson
App’s Features: Digital Referrals, 24/7 Broker Access, Uber-like Bookings
Aussie has unveiled a new app, offering consumers an all-inclusive home ownership experience before, during, and after securing their home loan.
Debuted last month, the app was developed alongside Aussie brokers. It boasts features like:
Digitising word-of-mouth referrals
Offering 24/7 access to brokers
Enabling customers to book a broker as easily as ordering an Uber
Travis Tyler, chief product officer at Aussie, emphasised the app’s potential to assist brokers in forming meaningful connections with local customers.
Creation of the Aussie App
“Australians don’t need another app on their phone, but our work with brokers and customers revealed a need for better understanding of property values and options,” Tyler said.
While there are other apps on the market, Tyler said they don’t address three key customer concerns:
Where am I at with my current property?
What are my options?
How can I connect to my local broker?
Starting the journey in the middle of last year, the app was built with brokers, incorporating decades of knowledge to address key pain points.
Digitalising Word-of-Mouth Referrals
A significant upcoming feature will allow brokers to build their business through digital referrals.
“Customers can refer their broker to a friend within the app itself,” Tyler said. “We’ve taken inspiration from businesses that have grown through word of mouth.”
Aussie mortgage broker Barb O’Shea highlighted the value of this feature, noting that over 60% of customers come from referrals.
24/7 Broker Assistance
The app also provides users with real-time access to their broker, offering support anytime via call, text, or email. Tyler noted that most traffic to Aussie’s website and app occurs between 9pm and 1am, when many businesses are closed.
Aussie Goes Uber
Another standout feature is the ability to book a broker as easily as ordering an Uber. The app automatically allocates customers to their local broker, providing immediate connection and access to the broker’s diary.
Other Features That Streamline The Home Loan Process
Users can also now use the app to upload all necessary documentation before meeting with their broker, streamlining the home loan process for a faster and more efficient experience.
Looking Forward
Aussie’s dedicated mobile app team, starting with just three members and growing to five, has been crucial in developing and piloting new features.
Tyler highlighted the app’s importance for the business and brand, as it attracts thousands of new customers monthly – all potential sources of business for Aussie brokers.
“We’re also building experiences to drive higher engagement with clients around the value of their homes and their options,” Tyler said.
“For our brokers, we’ve put a tool in their pocket to grow their business at scale in their local communities.”
Australian introduces new app designed for brokers
Australian introduces new app designed for brokers
Technology
By Ryan Johnson
App’s Features: Digital Referrals, 24/7 Broker Access, Uber-like Bookings
Aussie has unveiled a new app, offering consumers an all-inclusive home ownership experience before, during, and after securing their home loan.
Debuted last month, the app was developed alongside Aussie brokers. It boasts features like:
Travis Tyler, chief product officer at Aussie, emphasised the app’s potential to assist brokers in forming meaningful connections with local customers.
Creation of the Aussie App
“Australians don’t need another app on their phone, but our work with brokers and customers revealed a need for better understanding of property values and options,” Tyler said.
While there are other apps on the market, Tyler said they don’t address three key customer concerns:
Starting the journey in the middle of last year, the app was built with brokers, incorporating decades of knowledge to address key pain points.
Digitalising Word-of-Mouth Referrals
A significant upcoming feature will allow brokers to build their business through digital referrals.
“Customers can refer their broker to a friend within the app itself,” Tyler said. “We’ve taken inspiration from businesses that have grown through word of mouth.”
Aussie mortgage broker Barb O’Shea highlighted the value of this feature, noting that over 60% of customers come from referrals.
24/7 Broker Assistance
The app also provides users with real-time access to their broker, offering support anytime via call, text, or email. Tyler noted that most traffic to Aussie’s website and app occurs between 9pm and 1am, when many businesses are closed.
Aussie Goes Uber
Another standout feature is the ability to book a broker as easily as ordering an Uber. The app automatically allocates customers to their local broker, providing immediate connection and access to the broker’s diary.
Other Features That Streamline The Home Loan Process
Users can also now use the app to upload all necessary documentation before meeting with their broker, streamlining the home loan process for a faster and more efficient experience.
Looking Forward
Aussie’s dedicated mobile app team, starting with just three members and growing to five, has been crucial in developing and piloting new features.
Tyler highlighted the app’s importance for the business and brand, as it attracts thousands of new customers monthly – all potential sources of business for Aussie brokers.
“We’re also building experiences to drive higher engagement with clients around the value of their homes and their options,” Tyler said.
“For our brokers, we’ve put a tool in their pocket to grow their business at scale in their local communities.”
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